About Elite Coin Gaming Supplies

Elite Coin Gaming Supplies was founded with one simple idea: venues should be able to add profitable entertainment without upfront costs or complex contracts. We started in Coventry over twenty-three years ago with just a handful of fruit machines and a commitment to fair dealing that set us apart from the bigger national operators.

Today we operate over 500 machines across 200+ venues throughout the West Midlands. Our coverage extends from the busy student venues of Leamington Spa to traditional working men's clubs in Dudley, from gastro venues in Stratford-upon-Avon to high-footfall city centre venues in Birmingham and Coventry.

Our 50/50 profit share model means we're genuine partners in your success. Unlike rental models where you pay regardless of performance, we only earn when your machines are earning. This keeps us focused on placing the right equipment in the right location and keeping everything running smoothly.

Being locally based in Coventry gives us a crucial advantage over national operators. We know the West Midlands hospitality trade inside out — which areas attract students, which have strong pool league culture, where fruit machines thrive versus where quiz machines perform better. This local knowledge translates directly into better recommendations and higher earnings for our venue partners.

We maintain our own fleet of service vehicles stocked with common replacement parts, meaning most repairs are completed same-day or next-day. No waiting weeks for an engineer from head office — just a quick call and one of our local team will be there.